Press & Media

Serial entrepreneur and product development guru Michael Casey is launching the Inventors Pathway™ Online University, a comprehensive course designed to guide aspiring and seasoned inventors through the entire process of bringing a breakthrough product to market. This new platform distills the strategies and experience Casey utilized to develop, patent, and commercialize over 100 exercise innovations, including global hits like the Ab Roller Plus and Ab Circle Pro, with cumulative sales exceeding $3 billion.

A Proven Path to Product Success

Michael Casey, a renowned TEDx speaker on "How to Design a Billion Dollar Product", is drawing on his extensive experience, which includes hundreds of trips to China to bond with manufacturers and hands-on factory knowledge. The curriculum is built to address the critical steps often missed by new inventors, from concept and intellectual property protection to securing funding and mass-market commercialization.

"Innovation drives economic growth and improves quality of life, but the journey from idea to product is complex," says Michael Casey. "The Inventors Pathway is the map I wish I had when I started. It’s about giving creators the exact tools to not just invent something novel, but to build a massive, profitable business around it."

Michael Casey is an extraordinary product developer and a veteran of direct response marketing, having executive produced over 50 long-form commercials and international ad campaigns. His products have been featured in 121+ markets globally. The Inventors Pathway™ Online University provides a powerful, proven framework for turning creative concepts into commercial reality. The program empowers students with the knowledge needed for problem-solving, intellectual property basics, and pitching their innovations to the market, fostering the skills vital for today's entrepreneurs.